The state traffic laws regulating the speed of vehicles shall be applicable upon all streets within the City, except as the provisions of this title, as authorized by state law, declare and determine, upon the basis of engineering and traffic investigation, that certain speed regulations shall be applicable upon specified streets or in certain areas, in which event it is unlawful for any person to drive a vehicle at a speed in excess of any speed so declared in this title when signs are in place giving notice thereof. [Code 1970 § 10.24.010; Code 1954 § 8-14.04.]