(1) Location. To be determined by the City Engineer. Highway follow-through signs may be placed within the City right-of-way no further than 900 linear feet from the associated highway interchange as measured from the driving surface intersection of the state highway off-ramp and the City right-of-way.

(2) Number. A single follow-through sign structure shall be permitted for each direction of roadway travel. A maximum of two follow-through signs per freeway interchange shall be permitted.

(3) Size. Follow-through sign plates shall not exceed a dimensional standard of 10 feet wide and 12 feet tall.

(4) Duration. Follow-through signs may be removed by the City if the sign is observed to be in a state of disrepair or becomes unsightly as determined by the Community and Economic Development Director. A follow-through sign structure may be removed if the sign structure lacks advertisements for any business with an active City of Pasco business license. Individual business signs shall be removed from the follow-through sign within six months of business license expiration.

(5) Permitting. Follow-through signs may be permitted in commercial and industrial zones of the City through the building permit process in accordance with the standards listed herein.

(6) Materials. Follow-through signs shall be constructed of materials specified in Chapter 9-28 of the Washington State Department of Transportation Standard Specifications for Roads, Bridges and Municipal Construction (current edition). Generally, sign materials consist of a single sheet of aluminum sign plate with blue or brown reflective backing supported by a single metal sign pole.

(7) Content. Follow-through sign advertisements shall be limited to business logos identical to those used on the associated on-highway WSDOT motorist information signs and as regulated by the WSDOT Motorist Information Sign Program.

(8) Maintenance. The responsibility of follow-through sign maintenance shall be borne by those businesses advertising on the sign.

(9) Licensing. Follow-through signs are subject to the licensing requirements set forth under PMC 17.35.070. [Ord. 4190 § 2, 2014; Code 1970 § 17.13.090.]