Each applicant for a license shall file an application through Business Licensing Service or in the case of regulatory licenses the application must be submitted directly to the City. Upon payment of the license fee, and satisfactory compliance with other applicable City ordinances and general laws, the license shall be issued. [Ord. 4441 § 3, 2019; Ord. 4372 § 4, 2017; Ord. 1447 § 1, 1970; Code 1970 § 5.04.050; Code 1954 § 3-1.40.]