No person, firm, or corporation shall conduct a sidewalk sale, exhibit or similar event on public sidewalks, streets or other ways within the City without first submitting an application therefor to the City Clerk and receiving a permit therefor. Such application shall include a description of the location of such event, the days and hours during which the public way is to be utilized, the amount of public way proposed to be utilized, the balance (if any) of public way remaining for public traffic and assurance that the area will be cleaned subsequent to such event. [Ord. 1500 § 1, 1971; Code 1970 § 5.56.010.]