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The revenue from the special lodging assessments collected from the operators of lodging businesses within the Tourism Promotion Area shall be dedicated to the following uses and projects:

(1) The general promotion of tourism within the Tri-Cities Regional Area as specified in the TPA business plan to be adopted annually;

(2) The marketing of convention, conferences and trade shows that benefit local tourism and the lodging businesses in the Tri-Cities Regional Area;

(3) The marketing of the Tri-Cities Regional Area to the travel industry in order to benefit local tourism and the lodging businesses in the Tri-Cities Regional Area;

(4) The marketing of the Tri-Cities Regional Area to recruit sporting, athletic, recreational, entertainment, performing arts and cultural events in order to benefit tourism and lodging businesses in the Tri-Cities Regional Area for the purpose of increasing overnight visitor stays within the region.

(5) Provide marketing and event assistance for qualifying nonprofit events that represent a substantial likelihood of benefiting tourism and lodging businesses in the Tri-City Regional Tourism Promotion Area for the purpose of increasing overnight visitor stays within the Tri-City Region. [Code 1970 § 3.99.030.]